Mr. Marvin Bates, current Faculty advisor for the American Marketing Association (A.M.A.), took 15 College of Business students to the Marketing Store for a corporate visit. The Marketing Store is a leading global marketing agency located in Chicago. Students were exposed to different promotions for companies including: McDonald’s, Coca-Cola, Minute Maid, and L’Oreal. In addition, the Marketing Store provides internship opportunities for marketing students. Mr. Bates hopes the College of Business will see future internship opportunities arise from this leading edge company.
The College of Business devoted the week of November 3, 2014 as Ethics Week. Professors were keen on integrating ethical leadership. Some professors focused on challenging ethical dilemmas, while others created dynamic student projects.
Mr. Joseph Hatch provided examples of unethical businesses including Enron. Students in Mr. Patrick Griffin’s Accounting class watched the documentary, “Enron: The Smartest Guys in the Room,” which examined the 2001 collapse of Enron. The documentary focused on the Enron traders and the role of Enron executives. Students then debated the ethical consequences.
Dr. Faisal Abdullah, Professor of MIS, discussed ethical impacts of implementing information security controls. Dr. Ibrahim Mescioglu, Associate Professor of MIS, addressed ethical cases in cyber security and business analysis.
Dr. George Klemic asked his students to think of themselves as Human Resource Professionals and develop their own Code of Conduct for an HR Department. Then, students examined the Society for Human Resource Management (SHRM) Code of Conduct. Students utilized critical thinking skills while comparing and contrasting their work and the SHRM model. Dr. Klemic plans to continue this project in the future.
Dr. Frank Rose addressed financial ethical case studies in his Principles of Finance, International Finance, and Derivatives II classes. The ethical case studies focused on financial relocation of organizations and specifically illustrated different global environmental standards. Students were asked to write an essay and participate in class discussions.
Mr. Marvin Bates conducted reflective papers that explored the ethics of consumer misbehavior in his Consumer Behavior class. Students then identified and discussed three examples: women who buy a dress, shoes, and purse for a big event and then return the items after the event; men who buy a power tool and use the tool for a job and then return the tool for a full, 100 percent refund; and people that open products like nail polish or face cream, try the product and then put it back on the shelf. Additionally, students in Mr. Bates’ Principles of Marketing class explored the recent media buzz on “this is what a feminist looks like” tee shirt which sold in the U.K. for 70 dollars. However, the tee shirts were made by women that work in sweatshops. This current event lead to an in class discussion in cultural relativism, an ethical concept. The discussion examined ethical standards based on cultural perspective. Specifically, sweat shops are considered bad from well developed nations, or good from underdeveloped nations.
College of Business Professors teach ethics throughout the semester and encourage students to think critically. Dr. Robert Atra stated, “It is important to make ethical decisions, even when it comes to the little things, because it builds to bigger ethical decisions.”
The Graduate School of Management is now offering a new Master’s degree in Business Analytics. The Master of Science in Business Analytics program has admitted its first cohort of students this semester. McKinsey Global Institute notes United States faces a shortage of 140,000 to 190,000 employees with analytical expertise and 1.5 million managers with skills to understand and make decisions based on the analysis of big data. U.S. Bureau of Labor Statistics predicts 950,000 jobs in business analytics will be added by 2023.
The new 33 credit-hour graduate program prepares students for careers in data analysis, business decision making, data mining and strategic management. The core courses discuss fundamental skills in business intelligence, data mining, databases and statistics while the five concentrations in Marketing, Finance, HealthCare, Operations and Information Security Analytics offer students to specialize in their fields.
All core courses and concentrations (except Financial Analytics) are offered online as well as 8-week on-campus formats. The program is designed to offer hands-on experience with the state-of-the-art data mining and business intelligence tools with small interactive classes. As one of the most affordable Business Analytics graduate programs in the region it offers flexible curricula for busy professionals.
Detailed program information is available on the Business Analytics program site at http://lewisu.edu/academics/business-analytics . Please contact Director of Admissions Michele Ryan at email@example.com for more information.
New faculty member, Dr. Jeffrey Trask serves as a board member for the Christian Community Development Association (CCDA) and attended his first meeting on a recent trip to Raleigh-Durham, North Carolina. CCDA is a national organization that networks all over the country to work for the poor, low income and disenfranchised to develop houses, employment, education, health care, drug rehabilitation, financial, legal and other assistance. Prior to becoming a board member and faculty member for the College of Business, Dr. Trask served the past two years in the Finance Committee at the CCDA.
Ever wondered how the Las Vegas Convention and Visitors Bureau, Zappos world headquarters, Hoover Dam, Ethel M Chocolate Factory and other successful business in the Vegas area stay afloat? The answers may be found in an upcoming study trip to Las Vegas which will count as 1 credit toward a College of Business seminar and the equivalent for a course in the Arts and Sciences with hopes to attract students from all majors. Professor Robert Bergman will lead the study trip during spring break in order to provide real-life lessons in Business, Science, Technology, Sports and Entertainment through observations, examinations and interactions of casino basics, statistical reality of why “Vegas wasn’t built on winners” and how Vegas attracts convention business from around the world. Students will also learn how Zappos became a multi-billion dollar online retailer while having the opportunity to work on research projects that may end up published. Based on all the exciting entertainment created from all the hard work through business, art, science, math and technology, it’s no wonder why people travel from all over the world to the “city that never sleeps”.
Dr. Frank Rose, Professor of Finance and Mr. Iyad Rock, Graduate Assistant to the College of Business presented “A Tale of Two Walls” along with Dr. Jennifer Buntin, Assistant Professor of Sociology. The presentation was on Thursday, September 11th in the Academic Building. Mr. Rock’s presentation raised awareness about the wall that divides Israel and Palestine, while Dr. Buntin’s presentation raised awareness about the border wall between the United States and Mexico. Mr. Rock explained that the wall is all around the west bank. Depending on where you stand, some call it separation barrier while others call it security fence. The international community condemned the practice of building the wall by the Israeli government. Barrier supporters state that it protects Israel from terrorist attacks and opponents argue that it creates new borders, disrupts lives, and restricts commerce and economic development. The presentation was part of Lewis University’s Peace Teach-In, “Responding to Violent Times”, which draws attention to injustice in the world.