Social Media Marketing Service Learning Projects

Dr. Shan Lin incorporated Service Learning Projects into her Introduction to Social Media Marketing class this semester. Each team crafted a polished, comprehensive social media marketing (SMM) plan for one of the local community partners. The goal of this project was to apply the principles and content covered in class and gain hands-on experience working with real business clients. The SMM plan included detailed analysis of the client’s social media marketing objectives and target audience. Each team proposed social media marketing strategies, tools, implementation and measurement methods to help their client achieve their objectives.

During the last week of the semester, each group presented their plan to their client in class. Mr. Steve Tiwald from Green Earth Institute would like to continue working with our students and implement the plan in January. Other clients such as Warren Sharp Community Center, Naper Settlement, etc. also mentioned that they thought the students did a great job.

Welcome New Faculty Members

Dr. Marcelline Fusilier, Associate Professor of Business Administration, comes to Lewis University from the American University of Kuwait and Louisiana Northwestern State University.  Currently, Dr. Fusilier is teaching Principles of Management and the graduate International Business course.  Her academic interests include organizational behavior and workplace protection.  Before she began her academic career, Dr. Fusilier worked for the National Institute of Mental Health collecting data.  In addition, she managed a pediatric health clinic.  Dr. Fusilier enjoys attending blues music events and exploring Chicago.

Dr. Rajiv Kalra, Assistant Professor of Finance, comes to Lewis University from Minnesota State University, Moorehead.  He has experience teaching many Finance courses.  In addition, Dr. Kalra has experience teaching in Japan, Thailand, Croatia, Lithuania, and Macedonia.  Dr. Kalra has also published and presented several academic papers and presented at national and international conferences.  Furthermore, Dr. Kalra was the sole owner and President of SRK Enterprises LLC which operated six dry cleaning stores and plants in North Dakota and Minnesota.  His hobbies include carving wood.

Dr. Matt Plass, Assistant Professor of Management Information Systems, comes to Lewis University with many years of industry experience.  Dr. Plass started as a programmer and then became a “jack of all trades.”  He has seen many sides of Information Technology, including security and applications.  Last year Dr. Plass served as an adjunct for the College of Business.  Currently, he teaches Finite Math, Network Forensics, and Survey of Operating Systems.  Dr. Plass is interested in cybersecurity education and trying to fill the job deficit.  He also enjoys spending time with his family, hiking, and spending time outdoors.

Dr. Dawn Schneider, Assistant Professor of Marketing, comes to Lewis University from St. Xavier University and has experience teaching many different Marketing classes.  Dr. Schneider’s past industry experience includes working in the .com and technology field.  Currently, she is teaching Principles of Marketing and International Marketing.  Additionally, Dr. Schneider is interested in Core Marketing and Social Media Marketing.  In her free time, she enjoys attending her children’s activities.

Finance Students Visit CME Group for Dialog with Exchange Officials; Engage in Trading Competition

Twenty-eight finance students visited CME Group in April in connection with their study of the futures and options markets in Dr. Frank Rose’s undergraduate-level “Futures and Options” and graduate-level “Derivatives I” courses.  The students met with exchange executives including Chief Commercial Officer Bryan Durkin (B.S., Business Administration ’82; M.B.A. ’93; Honorary Doctorate ’15) and Chief Economist Bluford Putnam, visited the trading floor, and toured the Global Command Center from which all international market operations are coordinated.  The visit was arranged and hosted by College of Business alumni Steven Schoiber (’13), Shane Burke (’09) and Colin Donnally (’16) who provided detailed explanations of the CME Group’s markets and discussed their own roles at the exchange.  Senior Anthony D’Andrea summed up his thoughts on the study trip by saying, “Visiting CME Group was a terrific experience that provided me with a great deal of insight regarding the world of trading.  It is one thing to learn about derivatives in class, but viewing the real markets makes them more understandable and interesting.”

Two graduate students in the study group, Jon Laidlaw and John Schaeffer, had participated in the CME Group’s Trading Challenge earlier in the spring semester.  This annual competition, which attracts teams from colleges and universities around the world, provides students with the opportunity to engage in simulated trading of CME Group products using professional trading software.  In 2016, there were 468 teams in the competition which was won by Nanyang Polytechnic University of Singapore.  Carnegie Mellon University in the U.S. finished second.  After the competition, Jon commented, “It was a great experience, and I definitely learned a lot.”

National Center of Academic Excellence in Cyber Defense Education (CAE-CDE) Certification

The National Security Agency and the Department of Homeland Security have designated Lewis University as a National Center of Academic Excellence in Cyber Defense Education (CAE-CDE) through academic year 2021.  Lewis University’s Information Security program was recognized by the prestigious certification.  The CAE designation brings recognition along with opportunities for collaboration and funding.  The purpose of the National CAE program is to promote higher education in Cyber Defense (CD), prepare a growing number of cybersecurity professionals, and to reduce vulnerabilities in the Nation’s networks.  Dr. Faisal Abdullah stated, “Lewis University was one out of the six universities in Illinois to receive the designation.”  Congratulations to the Management Information Systems Department!

Dr. Shan Lin Publication

Dr. Shan Lin’s paper was recently accepted for publication in the Journal of Marketing Management.  The Journal of Marketing Management is a highly regarded international academic journal, which focusses on marketing research. The paper is entitled “Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?”  Dr. Lin researched how firms leverage social media platforms.  According to Dr. Lin, “Although firms leverage social media platforms such as Facebook to engage with customers, they often treat social media elements and other online marketing activities as search engine advertising as stand-alone, rather than part of an integrated online activities system.”  She looked at different types of brand engagement on social media and found social media brand engagement strengthens the relationship between advertisement rank and search engine advertising effectiveness.

Dr. Jun Zhao Coca-Cola Presentation

Dr. Jun Zhao, a visiting scholar from Hebei Normal University, presented to Ms. Pat Sidler’s International Marketing class.  Dr. Zhao explained Coca-Cola’s introduction to the Chinese market.  Ms. Sidler stated, “We learned that Coca-Cola earned the top sales ranking by being a good corporate citizen and adapting to local culture relative to branding and promotional strategies.  Students appreciated learning from an experienced marketer and professor from China.”  Previously, Dr. Zhao presented “Marketing in China” to Ms. Sidler’s International Marketing class.  Additionally, Dr. Zhao regularly attends College of Business Marketing Department courses.20160418_131927 20160418_132652

Dr. Ibrahim Mescioglu’s study published in Technology in Cancer Research & Treatment

A study co-authored by Dr. Ibrahim Mescioglu was recently published in the journal Technology in Cancer Research & Treatment (TCRT). The objective of the study titled “Decision Trees Predicting Tumor Shrinkage for Head and Neck Cancer: Implications for Adaptive Radiotherapy” was developing decision trees to assist in predicting tumor volume reduction in patients with head and neck cancer. Dr. Mescioglu analyzed pretreatment clinical and pathological parameters for cancer patients treated with definitive concurrent chemoradiotherapy and developed an information theory model identifying those cancer patients that are more likely to benefit from certain treatment methods. The recommended model can correctly classify head and neck cancer tumor shrinkage classification with 90% accuracy based on pretreatment data only.

Preliminary findings of the study were accepted for conference presentation at the 55th meeting of the American Society for Radiation Oncology. The study was coauthored by faculty at Loyola University Stritch School of Medicine.  In addition, Dr. Mescioglu will present the preliminary findings for Lewis University’s Celebration of Scholarship.

Visiting Scholar from China

Dr. Jun Zhao, a visiting scholar from Hebei Normal University, presented “Marketing in China” to Ms. Pat Sidler’s International Marketing class.  The presentation took place in February.  Ms. Sidler stated, “The students were very interested and appreciative of Dr. Zhao’s presentation!  He was able to bring many insights about the Chinese people and business practices.  Dr. Zhao’s experience in consulting demonstrated that he understands the nuances and integration of Chinese businesses, government, and foreign firm operations.”  Dr. Zhao regularly attends Ms. Sidler’s International Marketing class.  In addition, he visits other classes offered by the Marketing Department.    Zhao

Information Security and Risk Management Ranking

The Information Security and Risk Management degree was recently ranked number four in the article titled, “The 12 Best Online Bachelor in Information Assurance & Security Degree Programs” by  The website selected Lewis based on the following criteria:  academic excellence, course offerings, faculty strength, and reputation.  Dr. Faisal Abdullah, Chair/Professor of MIS, stated, “Our hands-on curriculum provides students with high-demand cybersecurity career skills such as computer forensics, ethical hacking and cyber risk optimization.”  Additionally, the National Security Agency and the Department of Homeland Security have recognized Lewis University as a Center of Academic Excellence in Information Assurance Education.  For the complete article, please see the following link.

Finance Students Visit the Consulate-General of Japan and Chicago Federal Reserve Bank

Dr. Robert Atra, Dr. Yuntaek Pae, and Dr. Frank Rose led a group of 30 students on a study trip to Chicago to meet with financial analysts at the Consulate-General of Japan and the Chicago Federal Reserve Bank.  The group had a dialogue with analysts Eiichiro Kamikawa and Daniela One at the Consulate-General about U.S.-Japan economic and financial relations, “Abenomics” (the policies of Prime Minister Shinzo Abe aimed at lifting Japan from the country’s long stagnant economic performance), the recovery from the 2011 earthquake/tsunami, and other priority issues facing Japan such as its declining birth rates and aging population.  At the Fed, David Oppedahl, Senior Business Economist, briefed the students and responded to their questions on the role of the Chicago Federal Reserve Bank, determinants of U.S. monetary policy, forecasts of the performance of the U.S. and global economies, and expectations regarding a possible increase in the Fed Funds interest rate at the Federal Open Market Committee’s meeting in December.  The College of Business Finance Department is planning future student study trips.