On March 31st, 18 College of Business students, accompanied by Dr. Frank Rose of the Finance Department, visited CME Group in Chicago, the world’s largest derivatives exchange. The students have taken Dr. Rose’s graduate or undergraduate courses relating to the futures, options and swaps markets. This study trip gave them the opportunity to visit the trading floor and the global operations center, and talk with Julie Winkler, Chief Commercial Officer, Robert Sniegowski, Executive Director of Market Regulation, and other exchange officials about product development, market regulation, strategic priorities for the future, and other issues. The visit was arranged by four Lewis College of Business alumni who currently work at CME Group – Steven Schoiber, Shane Burke, Colin Donnally and Katherine Wojcik. All of these alumni took courses on derivatives during their time at Lewis.
Seven College of Business students were recently recognized with the Illinois Technology Foundation’s 2017 Fifty for the Future® awards. Students were honored for excellence in technology. The Management Information Systems students nominated by Dr. Faisal Abdullah, Professor and Chair of the MIS department, included: Kaileen Beckman, Marc Cerda, Trent Chamness, Lucas Parker, Ramandeep Singh, Angel Valdez, and Ryan Walker. Fifty college students representing 15 different colleges/universities and 10 high school students representing six different high schools received the awards. In addition to receiving a recognition plaque, each student and their nominating faculty received a $1,000 training scholarship from Directions Training. Lewis University’s Management Information Systems program provides students with a mix of business strategy and cybersecurity technology expertise. The versatile, practical, and learner-focused program delves into topics such as cybersecurity risk management, ethical hacking, programming, project management and computer forensics. Congratulations Kaileen Beckman, Marc Cerda, Trent Chamness, Lucas Parker, Ramandeep Singh, Angel Valdez, and Ryan Walker.
Dr. Shan Lin incorporated Service Learning Projects into her Introduction to Social Media Marketing class this semester. Each team crafted a polished, comprehensive social media marketing (SMM) plan for one of the local community partners. The goal of this project was to apply the principles and content covered in class and gain hands-on experience working with real business clients. The SMM plan included detailed analysis of the client’s social media marketing objectives and target audience. Each team proposed social media marketing strategies, tools, implementation and measurement methods to help their client achieve their objectives.
During the last week of the semester, each group presented their plan to their client in class. Mr. Steve Tiwald from Green Earth Institute would like to continue working with our students and implement the plan in January. Other clients such as Warren Sharp Community Center, Naper Settlement, etc. also mentioned that they thought the students did a great job.
Dr. Marcelline Fusilier, Associate Professor of Business Administration, comes to Lewis University from the American University of Kuwait and Louisiana Northwestern State University. Currently, Dr. Fusilier is teaching Principles of Management and the graduate International Business course. Her academic interests include organizational behavior and workplace protection. Before she began her academic career, Dr. Fusilier worked for the National Institute of Mental Health collecting data. In addition, she managed a pediatric health clinic. Dr. Fusilier enjoys attending blues music events and exploring Chicago.
Dr. Rajiv Kalra, Assistant Professor of Finance, comes to Lewis University from Minnesota State University, Moorehead. He has experience teaching many Finance courses. In addition, Dr. Kalra has experience teaching in Japan, Thailand, Croatia, Lithuania, and Macedonia. Dr. Kalra has also published and presented several academic papers and presented at national and international conferences. Furthermore, Dr. Kalra was the sole owner and President of SRK Enterprises LLC which operated six dry cleaning stores and plants in North Dakota and Minnesota. His hobbies include carving wood.
Dr. Matt Plass, Assistant Professor of Management Information Systems, comes to Lewis University with many years of industry experience. Dr. Plass started as a programmer and then became a “jack of all trades.” He has seen many sides of Information Technology, including security and applications. Last year Dr. Plass served as an adjunct for the College of Business. Currently, he teaches Finite Math, Network Forensics, and Survey of Operating Systems. Dr. Plass is interested in cybersecurity education and trying to fill the job deficit. He also enjoys spending time with his family, hiking, and spending time outdoors.
Dr. Dawn Schneider, Assistant Professor of Marketing, comes to Lewis University from St. Xavier University and has experience teaching many different Marketing classes. Dr. Schneider’s past industry experience includes working in the .com and technology field. Currently, she is teaching Principles of Marketing and International Marketing. Additionally, Dr. Schneider is interested in Core Marketing and Social Media Marketing. In her free time, she enjoys attending her children’s activities.
Twenty-eight finance students visited CME Group in April in connection with their study of the futures and options markets in Dr. Frank Rose’s undergraduate-level “Futures and Options” and graduate-level “Derivatives I” courses. The students met with exchange executives including Chief Commercial Officer Bryan Durkin (B.S., Business Administration ’82; M.B.A. ’93; Honorary Doctorate ’15) and Chief Economist Bluford Putnam, visited the trading floor, and toured the Global Command Center from which all international market operations are coordinated. The visit was arranged and hosted by College of Business alumni Steven Schoiber (’13), Shane Burke (’09) and Colin Donnally (’16) who provided detailed explanations of the CME Group’s markets and discussed their own roles at the exchange. Senior Anthony D’Andrea summed up his thoughts on the study trip by saying, “Visiting CME Group was a terrific experience that provided me with a great deal of insight regarding the world of trading. It is one thing to learn about derivatives in class, but viewing the real markets makes them more understandable and interesting.”
Two graduate students in the study group, Jon Laidlaw and John Schaeffer, had participated in the CME Group’s Trading Challenge earlier in the spring semester. This annual competition, which attracts teams from colleges and universities around the world, provides students with the opportunity to engage in simulated trading of CME Group products using professional trading software. In 2016, there were 468 teams in the competition which was won by Nanyang Polytechnic University of Singapore. Carnegie Mellon University in the U.S. finished second. After the competition, Jon commented, “It was a great experience, and I definitely learned a lot.”
The National Security Agency and the Department of Homeland Security have designated Lewis University as a National Center of Academic Excellence in Cyber Defense Education (CAE-CDE) through academic year 2021. Lewis University’s Information Security program was recognized by the prestigious certification. The CAE designation brings recognition along with opportunities for collaboration and funding. The purpose of the National CAE program is to promote higher education in Cyber Defense (CD), prepare a growing number of cybersecurity professionals, and to reduce vulnerabilities in the Nation’s networks. Dr. Faisal Abdullah stated, “Lewis University was one out of the six universities in Illinois to receive the designation.” Congratulations to the Management Information Systems Department!
Dr. Shan Lin’s paper was recently accepted for publication in the Journal of Marketing Management. The Journal of Marketing Management is a highly regarded international academic journal, which focusses on marketing research. The paper is entitled “Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?” Dr. Lin researched how firms leverage social media platforms. According to Dr. Lin, “Although firms leverage social media platforms such as Facebook to engage with customers, they often treat social media elements and other online marketing activities as search engine advertising as stand-alone, rather than part of an integrated online activities system.” She looked at different types of brand engagement on social media and found social media brand engagement strengthens the relationship between advertisement rank and search engine advertising effectiveness.
Dr. Jun Zhao, a visiting scholar from Hebei Normal University, presented to Ms. Pat Sidler’s International Marketing class. Dr. Zhao explained Coca-Cola’s introduction to the Chinese market. Ms. Sidler stated, “We learned that Coca-Cola earned the top sales ranking by being a good corporate citizen and adapting to local culture relative to branding and promotional strategies. Students appreciated learning from an experienced marketer and professor from China.” Previously, Dr. Zhao presented “Marketing in China” to Ms. Sidler’s International Marketing class. Additionally, Dr. Zhao regularly attends College of Business Marketing Department courses.
A study co-authored by Dr. Ibrahim Mescioglu was recently published in the journal Technology in Cancer Research & Treatment (TCRT). The objective of the study titled “Decision Trees Predicting Tumor Shrinkage for Head and Neck Cancer: Implications for Adaptive Radiotherapy” was developing decision trees to assist in predicting tumor volume reduction in patients with head and neck cancer. Dr. Mescioglu analyzed pretreatment clinical and pathological parameters for cancer patients treated with definitive concurrent chemoradiotherapy and developed an information theory model identifying those cancer patients that are more likely to benefit from certain treatment methods. The recommended model can correctly classify head and neck cancer tumor shrinkage classification with 90% accuracy based on pretreatment data only.
Preliminary findings of the study were accepted for conference presentation at the 55th meeting of the American Society for Radiation Oncology. The study was coauthored by faculty at Loyola University Stritch School of Medicine. In addition, Dr. Mescioglu will present the preliminary findings for Lewis University’s Celebration of Scholarship.
Dr. Jun Zhao, a visiting scholar from Hebei Normal University, presented “Marketing in China” to Ms. Pat Sidler’s International Marketing class. The presentation took place in February. Ms. Sidler stated, “The students were very interested and appreciative of Dr. Zhao’s presentation! He was able to bring many insights about the Chinese people and business practices. Dr. Zhao’s experience in consulting demonstrated that he understands the nuances and integration of Chinese businesses, government, and foreign firm operations.” Dr. Zhao regularly attends Ms. Sidler’s International Marketing class. In addition, he visits other classes offered by the Marketing Department.